Glossary · Letter C
Conversational Commerce
Commerce conducted via messaging apps (WhatsApp, Messenger, SMS) instead of traditional e-commerce checkouts. In India, LATAM, and Southeast Asia, conversational commerce often outperforms web checkouts for SMBs - customers complete purchase via WhatsApp conversation with an AI agent. Requires WhatsApp Business API, AI conversation flow, payment integration (Razorpay, Stripe), and CRM sync.
WhatsApp AI agent →Related terms
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