Glossary · Letter W
WhatsApp Automation
The use of WhatsApp Business API to send automated, personalised messages - including lead responses, appointment confirmations, reminders, follow-ups, and review requests - at scale without manual sending. WhatsApp automation is one of the highest-ROI automations for Indian SMBs, given that WhatsApp has 95%+ open rates in India compared to 20-30% for email.
WhatsApp automation →Related terms
Got a workflow to automate?
Most concepts in this glossary, we ship as services.
Book a 30-min call. We will scope which of these (lead scoring, voice agent, missed-call recovery, AI agent) fits your specific bottleneck.