Glossary · Letter C
Cart Abandonment
When an e-commerce shopper adds items to cart but does not complete checkout. Industry baseline: 65-75% of carts abandon. Email cart recovery captures 5-10% on average. AI conversational cart recovery (WhatsApp/SMS with contextual messaging) captures 18-32% and at higher margin because most do not need a discount. See the e-commerce AI playbook for the full conversational flow.
AI for e-commerce →Related terms
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