Glossary · Letter L
Lead Score
A numerical value assigned to each lead based on their behaviour and profile - indicating how likely they are to convert. Points are added for actions like opening emails (+5), clicking links (+10), visiting the pricing page (+20), or booking a call (+50). High-scoring leads are prioritised for personal outreach. Lead scoring prevents wasted effort on cold contacts.
CRM with lead scoring →Got a workflow to automate?
Most concepts in this glossary, we ship as services.
Book a 30-min call. We will scope which of these (lead scoring, voice agent, missed-call recovery, AI agent) fits your specific bottleneck.