Glossary · Letter W

Win Rate

The percentage of proposals or quotes that result in a signed client. Win rate is one of the most important sales metrics to track in your CRM. For businesses that implement automated follow-up after proposals, win rates typically improve 15-30% within 90 days - because most deals are lost not to competitors but to inaction and slow follow-up.

Related terms

PipelineConversion RateFollow-up Automation
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