Glossary · Letter O
Outbound Sequence
A multi-touch outreach campaign to cold prospects across email, LinkedIn, and phone. Modern sequences are 4-6 touches over 14-21 days, with signal-based personalization on each touch. AI agents draft each touch in the rep's voice, schedule sends, and pause sequences when the prospect responds. Reply rates: 3-7% for well-tuned AI sequences, 0.5-2% for generic mass outreach.
AI follow-up sequences →Related terms
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