Glossary · Letter C
Cold Email
Unsolicited email outreach to a prospect with no prior relationship. Modern cold email requires signal-based personalization - referencing a specific recent action (funding round, job change, product launch) the prospect actually took. Generic mass cold email is dead in 2026: spam filters block it and recipients ignore it. AI agents handle the signal extraction and first-draft writing while humans approve and send.
AI follow-up sequences →Related terms
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