Generative Engine Optimization (GEO)

The discipline of optimizing content to be cited or quoted by AI search engines (ChatGPT, Perplexity, Claude, AI Overviews). GEO differs from traditional SEO in that AI engines reward authoritative, well-structured, fact-dense content over keyword-stuffed pages. The 2026 best practices: clear definitional content, citation-friendly statistics, internal links between related concepts, AEO baseline tracking.