Glossary · Letter D
Drip Campaign
A pre-written series of messages - typically email, SMS, or WhatsApp - sent to contacts over time at defined intervals. A drip campaign "drips" relevant content to keep your business top of mind without manual effort. Example: a 10-email sequence sent over 30 days to leads who downloaded a resource but have not booked a call.
Drip campaign setup →Related terms
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