A React rebuild of tutorexel.com plus the full growth stack behind it.
Tutor Exel, led by founder Anshuman out of Cranbourne, Victoria, delivers live online classes in Maths and English for Australian students from Year 2 through Year 7, plus co-curricular Piano and Guitar lessons and Self Learning eBooks, worksheets, and mock tests. Super In Tech redesigned and developed the full tutorexel.com site in React (Next.js), then delivered everything around it, GHL automation, SEO, paid media planning, and weekly reporting, under one team.
The numbers speak for themselves.
A growing tutoring business, fragmented across too many tools.
The previous site had outdated copy, mixed pricing CTAs, and homepage sections that no longer matched the current offer, blunting conversion on the Free Trial and enrollment flows.
Enrollment and payment flows had real bugs, amount display issues, missing email notifications, and Razorpay integration gaps that were costing sign-ups.
WhatsApp, Instagram, and lead follow-up were handled manually across tools with no centralised GHL workflow, so leads from different sources were being nurtured inconsistently.
There was no single source of truth for performance, Australian traffic drops, keyword rankings, and campaign ROI were being guessed at instead of tracked weekly.
A React rebuild of the site, plus the full growth engine around it.
Redesigned & Developed tutorexel.com in React
Redesigned and developed the full tutorexel.com site in React (Next.js), custom homepage, Live Online Coaching pages (Maths + English), Co-Curricular (Piano + Guitar), Self Learning section, Year 2-7 curriculum pages, pricing, Free Trial flow, testimonials, FAQ, and CTA sections, all on a Next.js stack built for speed, SEO, and easy extension, not an off-the-shelf template.
Conversion-Focused Copy & CTA System
Standardised every pricing CTA to "Join Now," added a floating sticky join button across key pages, tightened hero and section spacing, sharpened the "What is Live Online Coaching" narrative, renamed Subscription Plan to Self Learning, and rewrote the pricing tier story around the $99/month single-subject, $169/month 2-subject Most Popular, and $60/month co-curricular plans.
GHL WhatsApp & Instagram Automations
Set up Tutor Exel's full GHL instance with WhatsApp and Instagram automations, workflows for Free Trial bookings, nurture sequences for the lead repository, and a unified flow so leads from every channel land in one funnel.
Payments, Enrollment & Booking Integrations
Fixed enrollment form bugs (amount display + email notifications), wired up Razorpay, connected the booking calendar to the Free Trial page, gated PDFs and resources, and verified the payment webhook end-to-end.
SEO, Paid Media & Weekly Reporting System
Ran technical SEO across every subject page, locked a 10-15 keyword target list with weekly rank tracking, built May Meta + Google ad briefs, optimised the Google Business Profile for Cranbourne VIC, diagnosed an Australian traffic drop, and shipped a unified weekly report (website + SEO + social + funnel) on a Sunday-for-Monday rhythm.
The rebuilt tutorexel.com experience.
Four key surfaces from the React (Next.js) rebuild, the hero that sells the Australian curriculum outcome, the three-tier pricing story, the Year 2-7 subjects pathway, and the Contact inquiry flow that drives enrollments.
Homepage — "Australian Online Tutoring That Gets Real Results"
Hero-led homepage anchoring on the 9,000+ student trust signal, 100% Australian Curriculum badge, 15+ years of teacher experience, parent testimonials (Priya Sharma, Rajesh Kumar), and a clear Book Your FREE Trial Class CTA.
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Pricing — Three-Tier Plan Architecture
Conversion-focused pricing grid: Live Online Coaching at $99 AUD/month per subject, Co-Curricular Piano and Guitar at $60 AUD/month, and the Most Popular Premium Plan at $169 AUD/month for 2 subjects, with no-contract and flexible cancellation positioning.
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Subjects — Year 2-7 Curriculum Pathway
Subjects page structured around the Australian curriculum pathway for Maths and English across Year 2 through Year 7, with year-level selection, age group mapping (7-13), and the What Is Live Online Coaching intro that was added to reduce drop-off.
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Contact — "Thinking of Excelling Your Child?"
Contact conversion flow with a direct inquiry form (parent details, child year level, subject interest, referral source), Email and WhatsApp routes, 2-hour response promise, and an "After You Submit" timeline that walks parents through tutor matching, free assessment, first trial class, and a personalised learning plan with no obligation to continue.
View live“VJ and the Super In Tech team rebuilt our website in React and took over the GHL setup, WhatsApp flows, and SEO. The site runs well, enrollments are clean, and we finally have one team instead of juggling vendors. Happy with the work.”
Common questions.
A full redesign and React (Next.js) rebuild of tutorexel.com, full GHL build (WhatsApp + Instagram automations, nurture flows, enrollment), Razorpay payment integration, technical SEO across every subject page, weekly keyword rank tracking, paid ad campaign briefs for Meta and Google, Google Business Profile optimisation, and a unified weekly reporting system, all delivered under one team instead of five vendors.
Tutor Exel's catalog (Maths, English, Piano, Guitar, Self Learning, across Year 2-7 curriculum pathways) plus the Free Trial flow, three pricing tiers, and recorded-session gating all needed structured, componentised pages that a drag-and-drop template couldn't keep clean as the offer evolved. Building in React (Next.js) gave us fast pages, clean SEO, and a codebase Anshuman's team can extend instead of rebuild.
We locked Australia-only IP handling with a team whitelist, optimised the Google Business Profile for Cranbourne VIC, submitted the site to Australian education directories, and root-caused the Australian traffic pattern so the paid and organic strategy matched how the local market actually searches, not a generic global playbook.
Yes, that's exactly the pattern we delivered for Tutor Exel. Instead of a separate website developer, GHL specialist, SEO agency, paid media consultant, and reporting analyst, one team owned the full stack so strategy, execution, and measurement stayed aligned.
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