A real estate platform that turns browsers into confident buyers.
Private Buyers Club Toronto is a real estate advisory firm helping homebuyers navigate the Toronto and GTA market. They needed more than a website, they needed a platform that educates, qualifies, and converts buyers. We built exactly that.
The numbers speak for themselves.
A competitive market with no digital edge.
PBC had relationships with 70+ builders offering exclusive incentives, but no centralized platform to showcase them to potential buyers.
First-time homebuyers were overwhelmed by the process, HST rebates, mortgage affordability, land transfer tax, and PBC had no tools to help them self-serve.
Lead capture was fragmented across multiple channels with no automated follow-up or qualification process.
The existing web presence didn't reflect their expertise or differentiate them from traditional real estate agents.
A platform that educates and converts.
Property Search Engine
Built a custom real estate search engine covering 80+ GTA cities and towns, letting buyers browse pre-construction and resale listings with advanced filters.
Financial Calculator Suite
Developed 5 interactive financial calculators, HST rebate, mortgage affordability, land transfer tax, closing costs, and investment ROI, giving buyers instant clarity on their purchasing power.
Content & SEO Strategy
Created a blog-driven content strategy targeting buyer intent keywords across the GTA market, establishing PBC as the go-to resource for Toronto real estate education.
Lead Capture & Automation
Implemented strategic lead capture throughout the platform, calculator results gated behind email, property inquiry forms, and strategy session bookings, all feeding into an automated nurture sequence.
Custom calculators + full site redesign.
A rebuilt buyer-first homepage plus three interactive calculators — HST rebate, land transfer tax, and mortgage affordability — each engineered to give GTA buyers instant clarity while feeding qualified leads into a Go High Level CRM with automated follow-up.
Homepage Redesign — Buyer-First Real Estate Platform
Rebuilt the PBC Toronto homepage around a single Toronto-skyline hero with a city search bar and clear "Browse Resale / Browse New Homes" paths, followed by a plain-English "What is PBC?" positioning block, a Recent Articles carousel for SEO depth, and a Recommended Projects strip — all wired into the new GHL back end for lead capture.
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HST Rebate Calculator
Custom-built HST & Rebate calculator for new home purchases — lets buyers plug in purchase price, toggle primary-residence status, and instantly see their rebate tier against the $0–$1.5M rules table. Every calculation becomes a qualified lead inside GHL.
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Land Transfer Tax Calculator
Ontario Land Transfer Tax calculator covering provincial, municipal (Toronto), and first-time buyer rebates in one flow — price + location inputs, expandable breakdown, and an email-to-receive-results gate that drops the lead straight into the PBC pipeline.
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Mortgage Affordability Calculator
Comprehensive affordability tool with household income, down payment, monthly debts, and interest-rate sliders — returning a real GDS/TDS-aware affordability number plus an educational "Our Services" block explaining the ratios behind the math.
View live“The platform Super In Tech built completely changed how we work with buyers. The calculators alone generate more qualified leads than our previous website ever did. Buyers come to us already educated and ready to move.”
Common questions.
Yes. The approach we used for PBC Toronto, property search, financial tools, and buyer education, can be adapted for any real estate market. We understand the lead generation needs of real estate businesses.
We can build any calculator relevant to your market, mortgage affordability, ROI projections, tax calculations, closing cost estimators, and more. Each one is designed to capture leads while providing genuine value.
We build custom search functionality that can pull from MLS feeds, builder databases, or your own inventory, with filters for location, price, property type, and more.
Want results like Private Buyers Club Toronto?
Free consultation. We'll map out how automation can transform your business, and you'll walk away with a clear plan.