Glossary · Letter E
Engagement Rate
In GA4, the percentage of sessions where the user spent over 10 seconds, viewed multiple pages, or triggered a conversion event. Higher engagement rate = higher-quality traffic. Bot traffic crashes engagement to near zero. Real users from organic search typically engage at 50%+. If a channel shows under 30% engagement, suspect bot traffic, broken UTM, or low-intent visitors.
Related terms
Bot TrafficGA4Bounce Rate
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