Glossary · Letter D
Data Pipeline
The infrastructure that moves data from sources (CRM, website, ad platforms, support tools) into a unified destination (BigQuery, Snowflake, dbt) for analysis. Healthy data pipelines are the foundation of AI agent deployments - dirty data in produces dirty AI behavior out. Most failed AI projects we have inherited had clean technical implementations but broken data pipelines feeding them.
Related terms
BigQueryETLData Hygiene
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