Click-Through Rate (CTR)

The percentage of people who see a link and click it. CTR is the primary metric for Google Ads, email subject lines, and search result rankings. Industry baseline for SERP position 3 is approximately 11% CTR. Pages ranking position 3 with under 2% CTR have a title tag or meta description problem - the page ranks but the listing does not get clicked. Rewriting titles alone can 5-10x clicks without rank improvement.