ControlF5 vs. Super In Tech, performance marketing vs AI automation
ControlF5 runs your ads and produces creative. Super In Tech builds the operations that turn those leads into customers, CRM automation, follow-up sequences, voice AI receptionists, and the dashboards that show you whether it is working. Most growing SMBs need both, sequentially.
TL;DR - In one paragraph
ControlF5 is a strong performance marketing and digital agency, paid media, SEO, and design are their core. Super In Tech is an AI Automation Studio, we build CRM systems, AI agents, voice AI, and ops platforms. Different buckets. Use ControlF5 for ad spend management. Use Super In Tech to systematize the business that the leads go into.
Side-by-side breakdown
| Feature | ControlF5 | Super In Tech |
|---|---|---|
| Core offering | ✓Paid media management, SEO, creative production | ✓AI agents, CRM automation, voice AI, ops systems |
| Where they sit in funnel | ✓Top of funnel, traffic and clicks | ✓Mid to bottom of funnel, conversion to revenue |
| AI engineering | ✗Not advertised | ✓Custom AI agents, RAG, eval suites |
| Build vs run | ✓Run ads continuously | ✓Build systems and operate them on retainer |
| Output measurability | ✓Impressions, clicks, CPL | ✓MQL to SQL conversion, MRR retained, automation hours saved |
| Pricing model | ✓Ad management fee, percent of spend | ✓Fixed-price builds + monthly operate retainer |
| Best for | ✓You have product-market fit and need traffic | ✓You have traffic and need the system to convert it |
The full picture
+ControlF5, Where it works
- Strong creative and paid media operators
- Well-suited for D2C and ecommerce traffic generation
- India-based, competitive pricing for performance marketing
−ControlF5, Where it falls short
- Do not build CRM or AI automation systems
- No voice AI offering
- Limited operating capability beyond ad accounts
★Why businesses choose Super In Tech
- 1We design and operate the system that converts ControlF5-generated traffic
- 2Custom AI agents, voice AI, CRM automation, ops dashboards
- 3Operate retainer keeps the system iterating and improving monthly
- 4Result-anchored pricing, 30-day guarantee or we work free
Our honest take
These are not competing offerings, they are complementary. ControlF5 fills your funnel. Super In Tech builds the system that processes the leads, automates follow-up, and reports back what is working. Many of our best clients use a performance marketing agency for traffic and us for the systems behind it.
What you actually pay
ControlF5: typically 10 to 20 percent of ad spend or a fixed retainer (INR 50K-INR 5L per month). Super In Tech: USD 199-USD 1,999 per month managed retainers + USD 2,999-USD 25,000 fixed-price AI builds.
Frequently asked
Depends on the bottleneck. If you cannot get qualified leads, hire a performance marketing agency first. If leads come in but conversion is broken, hire Super In Tech first to systematize the funnel.
No, we deliberately do not run ad campaigns. We integrate with whoever does, often via API or shared dashboards, and we make sure the leads that land actually convert.
Perfect, we integrate cleanly. We will plug into your existing GHL, Meta, or Google Ads accounts on the reporting side and route their leads into the automation systems we build.
See what the right system does for your business.
Book a free 30-minute audit. We will show you exactly what automation looks like for your specific business, no sales pitch, just a plan.