From a broken concept to a live, revenue-generating video resume platform.
VitaeVisual is a first-of-its-kind platform connecting job seekers and athletes with employers, coaches, and recruiters through professional video resumes. Founder Shaunee Lynch had the vision and early momentum, but a fractured website, untested features pushed live, no payment flow, and no backend to manage orders. We rebuilt it into a production-ready web application that now processes real paying customers across the D.C., Virginia, and Maryland region.
The numbers speak for themselves.
A bold concept held back by broken execution.
The existing site had incomplete features pushed live, broken workflows, and no way to support real paying customers end-to-end.
Five distinct user types (Job Seeker, Athlete, Coach/Recruiter, Employer, Business) with different onboarding needs were being forced through a single generic flow.
No working payment infrastructure, no promo code system, and no way to offer BNPL options like Klarna or Afterpay that her audience expected.
No CRM automation, no visitor capture, no follow-up sequences, every lead had to be chased manually.
The admin side was effectively non-existent: no user management, no order tracking, no video QC workflow, and no way to assign or release finished videos to clients.
A full rebuild into a production-ready, multi-role platform.
Multi-Role Platform Architecture
Built dedicated registration flows, dashboards, and profile systems for 5 distinct user types — Job Seeker, Athlete, Coach/Recruiter, Employer, Business — each with role-specific onboarding, fields, permissions, and dashboard experiences.
Platinum Tier ($1,797) System
Designed and shipped a complete Platinum tier for Job Seekers, Athletes, and Businesses with step-by-step profile completion, progress tracking, and sport-specific questions for Athlete Platinum (position, experience, training stats, fitness metrics).
Payments — Stripe + Klarna + Afterpay + Promo Codes
Integrated Stripe with BNPL options (Klarna, Afterpay) and built a role-aware promo code system (e.g. plat100vv only works for Platinum Job Seeker + Athlete). Fixed the flow to always route through Stripe even when promos are applied, and surfaced service, method, and amount cleanly in order details.
Geo-Restricted Service Area (200+ Zip Codes)
Implemented zip code validation at registration across D.C., Virginia (Arlington, Alexandria, Fairfax, Loudoun, Prince William, Stafford) and Maryland (Baltimore, Montgomery, Prince George's, plus Southern/Western/Eastern Shore). Users outside the service area are blocked with a clear message, and region auto-detection displays their area.
Video Production & QC Pipeline
Built the full delivery pipeline: videographer uploads → QC team reviews and approves → video released to the client dashboard → client is notified → profile becomes searchable by employers. Admins can assign QC roles, upload videos directly to client profiles, and filter employer search by candidates with finished video resumes.
Admin Dashboard Overhaul
Full user + client management with create, view, edit, delete (with restore), complete Platinum profile viewing, order tracking with proper labels and service-type alignment, and backend fixes for pricing mismatches and subscription label inconsistencies.
GoHighLevel CRM Automation
Registration webhook auto-creates/updates contacts and tags "Register form submitted". Payment webhook tags "payment_success" and triggers a 1 hour → 1 day → 2 days → 3 days follow-up sequence. Layered in visitor capture, Teams calendar integration for consultations, and a phased roadmap for advanced automation.
UX, Calendly + Email Notifications
Wired Calendly across every "Book Consultation" surface, added testimonial videos on home, sample, athlete and coach/recruiter pages, fixed the camera-lens scroll animation, resolved mobile responsiveness issues, and repaired Brevo API for purchase-confirmation emails, password resets, and admin alerts on every new order.
The live conversion website.
Four key surfaces from the rebuilt VitaeVisual platform — the hero that hooks job seekers, the five-step production flow, the full pricing architecture, and the careers page that now recruits its own team.
Homepage Hero & Conversion Section
Video-anchored hero with "Land Your Dream Job 3X Faster" headline, floating social-proof stats (100% Satisfaction, 500+ Hired, 94% Callback Rate), and a Katie Ellis testimonial card proving the outcome.
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Our Process — 5-Step Production Flow
Client-facing production timeline built out on the site: Free Consultation, Strategic Planning, Professional Video Session, Expert Editing, Delivery & Distribution — each with imagery, copy, and numbered anchors.
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Pricing Architecture (8 Tiers)
Multi-tier pricing grid covering Standard Gold ($697), Employer Subscription ($1,497/yr), Athlete ($897), Recruiter/Coach ($997/yr), Career Services ($138), Professional Platinum ($1,797), and Executive ($2,995 / $4,995).
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Join Our Team — Careers Page
A full careers funnel with Why Work With VitaeVisual benefits, open Videographer and Career Counselor roles, impact stats (500+ Careers Transformed, 92% Client Success, 4.9/5 Team Satisfaction), and a multi-role application form.
View live“I am going to release payment. I know you will continue to work on stuff so I'm not worried. Ohhh my gosh THANK YOU. Yes let's move on the GHL!”
Common questions.
A custom web application integrating Stripe (with Klarna and Afterpay), GoHighLevel for CRM and automation, Brevo for transactional email, Calendly for scheduling, Microsoft Teams for calendar integration, and a custom video upload + QC pipeline with cloud storage — all tied into a custom-built admin dashboard.
Yes. The architecture we used for VitaeVisual — role-based registration, dashboards, permissions, and tier systems — works for any marketplace or SaaS that serves multiple user types. We build it so each role only sees what's relevant to them.
We route every order through Stripe regardless of promo codes, so reporting, refunds, and BNPL (Klarna, Afterpay) stay consistent. Promo codes can be scoped to specific roles or tiers — e.g. "plat100vv" only valid on Platinum Job Seeker and Platinum Athlete — so marketing stays watertight.
We started with foundational workflows — registration webhook, payment webhook, and a simple 1h/1d/2d/3d follow-up ladder — then added visitor capture and Teams calendar integration. Phase 2+ expands into advanced nurture, segmentation, and reactivation campaigns once Phase 1 is proven.
Yes. For VitaeVisual we built the full pipeline from videographer upload → QC review → dashboard release → client notification → employer-searchable profile, all managed inside the admin dashboard with role-based permissions.
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