20+ conversion-focused funnels, 3 brands, all built natively in Go High Level.
Johnston Ventures runs multiple brands across the DTC and e-commerce coaching space, Right Hook Digital (agency), DTC DOJO (mentorship community), and Plug & Play Ads (coaching program). They needed a reliable design and development partner who could work fast, understand conversion-focused design, and operate natively inside Go High Level. Super In Tech became that team.
The numbers speak for themselves.
A multi-brand coaching business with no unified funnel ecosystem.
No unified landing page system, pages were scattered across WordPress with no consistent design language across any of the three brands.
Despite using Go High Level as the CRM and automation platform, none of the funnels were actually built inside GHL.
The majority of traffic came from mobile, but existing pages weren't mobile-optimized, costing conversions on every campaign.
No split-testing infrastructure, and 15+ lead magnet landers needed to be designed, built, and deployed quickly with a consistent template approach.
A design-first, 3-day delivery partnership built for scale.
Design-First Workflow
Every project started with a custom mockup delivered within 24 hours, informed by reference pages, brand direction, and Loom feedback videos so each design hit the mark before a line of code was written.
3-Day Build Cycle
Day 1: design mockup delivered. Day 2: fully coded and live in GHL. Day 3: revisions and final approval. A predictable rhythm that let Raymond keep shipping without waiting.
Mobile-First Optimization
Custom image handling (horizontal desktop, square mobile), vertical stacking of complex sections, reduced white space, touch-friendly CTAs, dedicated revision rounds purely for mobile experience.
Split Testing & Conversion Architecture
Built control and variation pages for A/B testing inside GHL funnels, including a risk-reversal messaging test on the discovery call funnel. Each variant lived as a separate funnel step for easy traffic splitting.
Scalable Template System
For the 15-lander lead magnet sprint we designed a flexible template system with multiple layout variations. Once the direction was approved, we batch-delivered 8 pages in a single round, collapsing per-page turnaround.
Featured work: before & after.
A selection of pages we designed, built, and shipped live for Johnston Ventures, rebuilt natively inside Go High Level with mobile-first conversion design.
The Ad Lab Lead Magnet
The legacy Ad Lab page (live at get.righthookdigital.com/theadlab-942225) was a dense blue layout with a cramped form and team graphic stacked awkwardly. We rebuilt it as a focused black-theme GHL lander with a clear headline, bigger visual hook, a dedicated form card on the right, and a separated "Elite Creative Strategists" team section, then deployed it as the new live version on the same URL so running ad traffic and pixels stayed intact.
Creative Strategy Training Lander
The rh-ad-lab-new URL previously hosted the legacy blue Ad Lab layout, heavy, off-brand, and not built for the training pitch that actually converts. We rebuilt it into "Why Right Hook’s Creative Strategy Is Built Different", a focused black-theme GHL page with a bold hero, a 3-point training-proof checklist, an embedded VSL, and the Elite Creative Strategists team section, all deployed at the same live URL so running ad traffic and pixels stayed intact.
DTC DOJO Mentorship Funnel
A full redesign of the DTC DOJO mentorship community funnel built natively in GHL — a bold eCom-founder landing page with VSL, proof-stacked group-wins section, and flexible pricing tiers, paired with a two-step "You've Been Accepted" payment page that captures company + contact details first, then processes payment. Both pages deployed at their existing live URLs to preserve traffic and pixels.
Constant Deal Flow — Coaching Offer Page
Raymond was launching a new coaching offer for his service-biz audience with zero existing brand assets — no site, no design system, everything previously done through DMs. We started from a rough black-and-white wireframe and built the full live page natively in GHL: a conviction-led dark hero around the "Constant Deal Flow" system, a dashboard/VSL visual block proving the funnel's real results, a real-owner DM-screenshots social-proof section instead of generic review cards, FAQs, and a closing CTA. The result is a clean, high-contrast landing page that matches the direct, founder-voice tone of the offer.
“Oh yes. That is much much better. I like it. Approved. Great job mate. I appreciate you guys so much.”
Common questions.
Yes. Every page we shipped for Johnston Ventures lives inside GHL, no WordPress workarounds. That means funnels, forms, popups, and automations all stay in one ecosystem with the CRM.
Our standard cycle is 3 days end-to-end: Day 1 a custom design mockup is delivered, Day 2 it is fully coded and live in GHL, Day 3 we handle revisions and final approval. Batch work compresses this further.
Yes. For Johnston Ventures we delivered 8 lead-magnet landers in a single batch using a scalable template system, dramatically reducing per-page turnaround while keeping a consistent design language.
Absolutely. Many of our GHL clients are agencies, consultants, and multi-brand founders who need reliable design and build support behind the scenes. We plug in as your extended team.
Yes. We build control and variation pages inside GHL funnels for A/B testing, and every page we ship is mobile-first with dedicated revision rounds purely for the mobile experience.
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