Starter's basics, plus a Custom AI Agent built on your business.
Built for growing SMBs ready to add AI to the stack. Includes everything in Starter, plus 1 Custom AI Agent (sales / support / ops), multi-channel automation (email + SMS + WhatsApp), Command Center 3-seat workspace, AVA Pro for the founder, monthly optimization with reporting, and priority Slack + WhatsApp support. Live in 14 days.
Or ₹29,999/month for India · Month-to-month, cancel anytime
Setup fee
$0
Time to live
14 days
Contract
Month-to-month
Best for
5–20 person teams
$449/mo
What you get
Live Custom AI Agent within 14 days.
- ✓Custom AI Agent (sales / support / ops)
- ✓Command Center, 3 seats
- ✓AVA Pro for the founder
- ✓Monthly optimization + reporting
- ✓Priority Slack + WhatsApp support
Who Growth is for
Growth is calibrated for SMBs that have validated their offer and are now scaling. The single highest-leverage plan we sell.
✓ Right fit if you are
- • A growing SMB with 5–20 employees
- • Generating $30K–$200K monthly revenue
- • Capturing 200–1,500 inbound leads per month
- • Frustrated by manual lead handling consuming team time
- • Need a Custom AI Agent tuned to YOUR business
- • Want a managed-service relationship
- • Have 1 person who can liaise with our build team
✗ Wrong fit if you
- • Want to self-serve and DIY (see Starter)
- • Need 2 or 3 AI agents working in parallel (see Scale)
- • Operate under HIPAA, SOC2, GDPR-strict (see Enterprise)
- • Have over 50,000 contacts or multi-location operations
- • Require sub-4-hour response SLA
- • Need an executive-level account relationship
Growth deliverables (vs. Starter)
Everything in Starter, plus the 7 capabilities below.
Everything in Starter
CRM, 1 AI workflow, marketing automation, landing page, scheduling, WhatsApp onboarding.
1 Custom AI Agent
Pick one role: Sales AI (qualifies leads, books calls), Support AI (tier-1 tickets), or Ops AI (tasks, summaries). Built and trained on your data, operated by us.
Multi-channel automation
Email + SMS + WhatsApp Business. Multi-step drip sequences across all 3 channels.
Command Center workspace (3 seats)
Our internal ops platform: KPI tracking, EODR submissions, project pipelines. 3 seats for your team.
AVA Pro for the founder
Voice-first AI assistant. Unlimited voice commands, 10+ OAuth integrations, encrypted memory.
Monthly optimization + reporting
First of every month: 4-page executive report + 30-min call to review wins, identify what to optimize next.
Priority Slack + WhatsApp support
Private channel with your account manager. 8 business-hour response time.
What's not included
Transparency over surprises. The items below require a higher tier.
- ✗2nd or 3rd Custom AI Agent — Scale includes up to 3
- ✗Eval suite + production monitoring — Scale only
- ✗Weekly executive reviews — Scale only
- ✗Multi-location pipeline setup — Scale or Enterprise
- ✗AVA Team plan (multi-seat) — Scale
- ✗SOC2 / HIPAA / GDPR-strict workflows — Enterprise only
Your 14-day onboarding
From signup to Custom AI Agent live in production.
Discovery + access
90-min kickoff with you, account manager, and lead engineer. Capture business model, lead sources, success criteria. Provide access to domain, CRM, calendar, Stripe.
CRM + pipeline configuration
Provision sub-account, import contacts, build pipeline with your stages, configure 15 custom fields, set up integrations, build internal Slack alerts.
AI agent build + training
Lead engineer designs your Custom AI Agent prompts, trains on a sample of your past customer conversations. Iterates 3 times until accuracy >85%.
Multi-channel automation build
Email + SMS + WhatsApp sequences written and reviewed. Cross-channel logic tested. Compliance set: unsubscribe, opt-in, deliverability.
Training + go-live
2-hour team training (you + 3 team members). End-to-end test with real leads. Go-live signoff. First monthly optimization call scheduled for day 30.
What you receive every month (post go-live)
Monthly
30-min optimization call + report
First of every month with your AM. Review dashboard, identify wins, pick 1–2 things to optimize next. Recording + minutes within 24h.
Daily
Live reporting dashboard
Dashboard updates daily at 7 AM your timezone. Leads, conversions, channel performance, AI agent accuracy.
Ongoing
Priority support
Slack + WhatsApp. 8 business-hour response. Suggested cap: 8 hours of active support time per month.
Ongoing
Continuous platform improvements
AI model upgrades, template refinements, integration patches, security updates applied automatically.
Technical scope
AI automation
- • 1 Custom AI Agent built on your business
- • Models: GPT-4o + Claude Sonnet backup
- • Training: 50–200 of your past conversations
- • Accuracy target: >85% on test cases before go-live
- • Iteration: monthly prompt refinement
CRM & pipeline
- • Platform: GoHighLevel sub-account
- • Recommended contacts: up to 10,000
- • Pipeline: custom-configured during setup
- • User seats: 3 included (CRM + Command Center)
- • Alerts: Slack + email for Hot leads
Communication channels
- • Email: up to 25,000 sends/month
- • SMS: US + Canada only, 5,000/month
- • WhatsApp Business: Cloud API, template-based
- • Voice AI: not included (add-on $3,500 one-time)
Integrations
- • 15 pre-built: Gmail, Calendar, WhatsApp, Stripe, Slack, HubSpot, QuickBooks, Xero, Notion, ClickUp, Monday, Zapier, Make, Twilio, OpenAI
- • 1 custom API integration in setup
- • Webhook architecture for anything else
Expected outcomes (first 90 days)
Benchmarks from 80+ Growth customers.
+38%
Lift in qualified-lead → booked-call conversion
12–25 hrs
Weekly hours saved across team
-65%
Drop in lead response time
5–10×
ROI on plan cost via revenue gain
Your responsibilities
- 1.Attend the 90-min kickoff call. Founder or operations lead.
- 2.Provide 50–200 sample conversations for AI agent training. Anonymized OK.
- 3.Designate 1 team liaison. ~3 hours/week from them during setup.
- 4.Show up to monthly optimization calls. Same person every time.
- 5.Provide access tokens / API keys for integrations. Audit log included.
Optional add-ons
AI Receptionist (Voice AI)
Inbound calls answered, qualified, booked 24/7
$3,500/one-time
2nd Custom AI Agent
A different role (e.g. add Support to Sales)
+$299/mo
Additional user seats (3 → 8)
For larger teams not yet at Scale
+$59/seat/mo
Weekly strategy cadence
Upgrade monthly call to weekly
+$199/mo
When to move to Scale
- →You need 2 or 3 AI agents working in parallel (sales + support + ops)
- →Your contact count is approaching 10,000
- →You want weekly strategy calls with executive cadence
- →You need eval suite (AI accuracy monitoring) for reliability
- →You're integrating accounting (QuickBooks/Xero/NetSuite) at depth
Growth FAQ
What does "Custom AI Agent" actually mean?+
An AI workflow trained on YOUR past customer conversations, emails, or transcripts. It replies in your voice, handles edge cases you flag, and escalates to humans when needed. Built once during setup, refined monthly.
Can I bring my own AI prompts / framework?+
Yes. If you already have prompts, we'll review and incorporate them. You retain IP on whatever we build.
What if my AI agent makes a mistake on a real customer?+
Every response is logged. You can correct any response, and the agent learns. We build a "human handoff" trigger so the agent escalates rather than guesses on topics you've flagged.
Can I downgrade to Starter?+
Yes, at any monthly renewal. Note: your custom AI agent and custom integrations don't carry to Starter (template-only).
Do you offer annual billing with a discount?+
Yes, pay annually upfront and get 2 months free (effective 17% off).
Who owns the custom AI agent we build?+
You own the prompts, training data, and workflow logic. We hold the underlying platform configuration. If you cancel, we export the prompts and logic.
Terms & assumptions
Billing. Monthly, in advance. USD via Stripe. India: INR.
Contract. Month-to-month. No annual commitment. Annual prepay available with 17% discount.
Suggested limits. 10,000 contacts, 25,000 emails + 5,000 SMS + WhatsApp templates per month, 10,000 AI runs/mo, 1 Custom AI Agent, 3 user seats.
Support. Priority Slack + WhatsApp. 8 business-hour response. Suggested cap: 8 hours active support time/month.
Excluded. WhatsApp Business API per-message fees, Twilio SMS charges (at cost), platform fees from add-on integrations.
SLA. 99.5% historical uptime. No financial penalty for downtime on Growth.
Cancellation. 30 days' notice at month-end. Data exported within 48 hours.
Growth Plan · $449/month
Your Custom AI Agent, live in 14 days.
Multi-channel automation, AVA Pro, Command Center, priority support.